Betway sports betting company, which has operated in Uganda for the last seven years has been a major sponsor for different sports clubs including Uganda Premier League champions Express FC, Basketball Club Betway Powe, and Kobs Rugby Club. The same company sponsored Arua-based club Onduparaka back in 2016.
Several sports are in panic following an impending announcement by Betway sports betting company to quit the Ugandan market.
the company is yet to announce its exit, a top official confirmed the move,
saying they will make the announcement at the right time.
Betway sports betting company, which has operated in
Uganda for the last seven years has been a major sponsor for different sports
clubs including Uganda Premier League champions Express FC,
Basketball Club Betway Powe, and Kobs Rugby Club. The
same company sponsored Arua-based club Onduparaka back in 2016.
The abrupt exit of the company will therefore leave a huge
vacuum among clubs that have been relying on
its sponsorship. In an interaction with Uganda Radio Network-URN
Livingstone Luggya, the Chairperson of Kobs Rugby Club said that
Betway has been their main sponsor since it came on board in 2017.
had a running contract until December 2022 and we were supposed to negotiate in
December but they communicated to us that they will not renew so it put us in a
tight spot,” Luggy
briefly told URN.
Although Luggya never wanted to disclose what was in their
partnership with Bet
way throughout that period, he revealed that Kobs have been able to achieve many things courtesy of
support from the betting company.
the key issues, he raised, is the winning bonus of Shillings One million the club received every
time they registered victory among others, saying this would boost the morale of their players
every time they entered the pitch.
Kobs Rugby is already taking part in the Uganda
Rugby Premier league that kicked off this month. The Kobs are the defending
champions of the national rugby league after beating second-placed Black Pirates 15- to win their
first title in five years. It remains unclear whether the team will remain
competitive after the departure of its main sponsor.
//Cue in: "Betway has been …
Cue out: … renew the contract,”//
Allan Musoke, the General manager of Betway Power Basketball Club
told URN that the club was hot because of the overwhelming support, the company
gave them on and off the field. He says that they have
since embarked on looking for
another sponsor to push the club forward.
//Cue in: of course, we are …
Cue out: … someone else,”//
Musoke said that Betway Power also had a running
contract that was ending at the end of March 2022. He, however, explained that
everything in the contract was fulfilled.
//Cue in: “the contract was …
Cue out: … being dropped on you,”//
In November 2018, Betway announced that they had
entered a partnership with Express FC that saw them injecting Shillings 400
million into the club. The contract allowed Betway to own naming rights of Express FC stadium and also appear on the team’s jersey.
The contract was later renewed in 2020.
Tabbu Peter, the communications manager at Express FC, said that the club had a contract
that was running until the end of the current Uganda Premier League season but
the exit of Betway leaves a vacuum in the club.
“We had a running contract and it was going up to
the end of this current season.
They sent us a letter,
saying they had gone back, and they couldn’t stay in the market anymore, so
there was no option really but the CEO and everyone at the club are working
towards ensuring that we get another partner,”
Adding that “They had fulfilled what was in the contract until they indicated that they couldn’t stay in
the market. We are
not the only affected people, that’s something we could not have control over”.
Just like Betway Kobs, Express FC’s partnership
with Betway yielded big when the red Eagles
scooped last season’s Star Times Uganda Premier league trophy after spending
over twelve years without winning the league. They also won
the regional CECAFA Kagame Cup.p.