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Nationwide Tourism Drive Launched

Tulambule pearl is a ten people team led by the Minister of State for Tourism, Godfrey Kiwanda who will mobilize local communities to visit tourism sites within their areas of residence on a weekly basis.
Gen. Moses Ali launches "Tulambule pearl," at Jinja rugby grounds on Thursday.
The first deputy Prime Minister, Gen. Moses Ali has launched a tourism drive dubbed “Tulambule pearl. The drive is aimed at encouraging domestic tourism.

Tulambule pearl is a ten people team led by the Minister of State for Tourism, Godfrey Kiwanda who will mobilize local communities to visit tourism sites within their areas of residence on a weekly basis.

The team will be mandated to use social media sites to market the various hidden tourism opportunities in the country.

Speaking at the tourism day celebrations held at the Jinja Rugby Grounds on Thursday, Moses Ali stressed that tourism is a big foreign exchange earner which should be embraced by the local community.

“Tourism is a big income generating venture, we collect over 1.453 billion dollars as foreign exchange annually therefore if locals interest themselves in this field then more income shall be realized,” Ali said.

Gen. Moses further tasked local governments to prioritize their annual budgets on improving tourism sites which he says will earn them more local revenue income.

Hugo Verbist, the Belgian Ambassador to Uganda, said that government should invest in protection of the country's heritage in a bid of promoting tourism.

Daudi Migereko, the Chairman Board Uganda Tourism Board-UTB argued that Ugandans should use online platforms to market their country positively.

“Other than speaking only the negative things, Ugandans living within and outside the country should make good use of online platforms by marketing their country positively other than focusing on the negatives which push away tourists,” Migereko says.

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