George Mulindwa, the Uganda Communication Commission-UCC Mbarara Regional Office Manager noted that awareness of the prevalence and collectiveness of various social media platforms is important to attract more clients but also enables services providers to offer packages or recommendations that meet customer preferences on time.
Tour operators in Kasese
districts have been urged to embrace digital technology to expand and make their
businesses convenient for clients.
During a Tourism, Trade
and Investment summit held on Friday, it was emphasized that technologies are
playing an important role in tourism and as such must be fully adopted.
George Mulindwa, the Uganda
Communication Commission-UCC Mbarara Regional Office Manager noted that
awareness of the prevalence and collectiveness of various social media platforms
is important to attract more clients but also enables service providers to
offer packages or recommendations that meet customer preferences on time.
He said websites, mobile apps, and social
media platforms enable tourists to access tour guides, interactive maps, event
calendars, and other useful resources at any time and in any place.
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products.”//
Mulindwa also noted that
some digital platforms can enable low-income earners to trade and manage their businesses more efficiently.
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wherever.”//
Judith Gihana, working with Uganda Industrial Research Institute-UIRI
says technological innovation has become a critical pedal for ensuring a cutting-edge tourism experience.
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Meanwhile, those in the tourism business asked UCC to aid them in the development of
safe apps and digital platforms that can provide up-to-date information,
recommended itineraries, and booking tools.
Samuel
Asiimwe working with Mohama Tour Company wants UCU to facilitate
operators with training in digital app development and security.
He also asked for measures to
regulate the flow of negative information that has a direct impact on the tourism
business.
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Joseph
Muhindo working at the Uganda Wildlife Authority in Rwenzori National Park is concerned
with the challenges of poor networks that humpers digitalization.
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Benson Baritazare Kule, Chairperson of the Kasese Tourism Investors Forum appealed to the local community to be interested in promoting local tourism.
The Tourism, Trade and Investment Summit is part of the activities under the ongoing Theluji festival in Kasese District.
The third edition running from September 5th to 8th, 2024, places a strong emphasis on celebrating culture, protecting the environment, and promoting sustainable tourism.
