The campaign "Make the Connection” that is happening in all the 33 countries across Africa where Ecobank operates including Uganda aims to raise awareness and money through fundraising drives and targets to support families that have been badly affected by the COVID-19 pandemic.
UNITLIFE, the United Nations initiative set up to fight chronic
malnutrition through innovation and the Ecobank Group’s Foundation have launched
a new campaign to raise awareness and funds to prevent chronic malnutrition in
The campaign "Make the Connection” that is happening in all
the 33 countries across Africa where Ecobank operates including Uganda aims to
raise awareness and money through fundraising drives and targets to support
families that have been badly affected by the COVID-19 pandemic.
“Everywhere in Africa, the Covid-19 pandemic has had a disastrous
effect on people’s income and ability to access nutritious foods. The Standing
Together for Nutrition Consortium projects that an estimated 1.2 million
additional children in Sub-Saharan Africa will be stunted in 2022 compared to
2019 due to interruptions in nutrition services and increased household
poverty. We must shine more light on chronic malnutrition in these challenging
times”, said Assia Sidibe, Head of UNITLIFE Secretariat in a statement on
Carl Manlan, Chief Operating Officer, Ecobank Foundation said the
organization’s role in the new campaign is supporting the communication efforts
and bringing the necessary expertise to set-up the fundraising mechanisms which
will help Africans help themselves out of hunger through making small contributions.
Currently, the World Health Organization figures show, a third of
African children experience chronic malnutrition whereby in 24 African
countries chronic malnutrition rates stand above 30%. In other words, 1
in 3 African children does not eat a diet that meets their nutrient needs
during the first 1,000 days of their lives.
As a result, they face life-long consequences affecting their physical
growth, cognitive development and immune systems.
Sidibe says this threat can be broken by just $2 per day as this
is enough to have access to nutritious food in many places in Africa.
“Make the connection enables everyone to take action against chronic
malnutrition. It is about protecting our children’s future, our human capital.
In Sub-Saharan Africa, it takes only $2 per day to have access to nutritious
food. Pooling our resources for the next generation is painless when we invite
more people to micro-donate” she said.
However, the campaign is being launched on February 10th,
the World Pulses Day which is a designated United Nations global event to
recognize the importance of pulses such as beans and peas as global food and
their nutritional benefits. Worldwide, 144 million children under the
age of 5 suffer from chronic malnutrition, the majority are from Africa.